# How matching works

## What counts as a hit

A row where we return at least a working phone or an email for the owner. Phone and email together still count as one credit, never two. Not every owner has an email on record; when there isn't one, the phone alone is your hit. Phones are almost always mobiles, though a small share of hits come back landline-only, often with an email alongside. Rows we can't enrich cost nothing.

## What to provide

- **Name + full mailing address is the strongest combo** and gives the highest hit rate.
- **Email + location works** too when that's what you have.
- Emails and phones (old or new) help as long as they belong to the person you're after — on aged data, a name plus an old phone or email helps us re-verify.
- **Boosters:** a date of birth sharpens the match when several people share a name. Map it only if it's accurate — a wrong DOB can match the wrong person.
- Any one matchable field will run — thinner lists just match fewer rows.

## Typical results

Two different numbers, and we keep them honest:

- A typical list matches about **60%** of its rows. That's your hit rate, and those are the only rows you pay for.
- On the rows that hit, about **90% of the mobiles ring the actual owner**, and emails are near-perfect when one exists on record.

## What kinds of lists work

Any lead list: real estate and property records, UCC filings, Google Maps scrapes, aged opt-in data, CRM exports, trigger files. If each row points at a business or the person behind one, we can work it.

## Speed

Within the hour for most lists, and you don't wait around. Upload, close the tab, and we notify you by email the moment it's ready.